IRG100 Leadership Program 2021

Adriana has more than 15 years of experience in the area of Communication, Branding, Marketing and Advertising, working in different B2B and B2C sectors. Her career in 3M began in 2008, she is currently Head of Brand & Communications for 3M in Latin America, being responsible for internal and external communications as well as the 3M brand management (valued at USD 9 billion).

She leads a diverse and multicultural team located in 8 different countries, developing strategies for 15 countries in the region. Adriana is a member of the: Latam Leadership team, Crisis Management Steering Committee, and the Global International Leadership team for Brand and Communications. She has been a member of different diversity and inclusion groups in 3M such as the Women's Leadership Forum, and has been a coach for marketing teams in storytelling and communication and also for entrepreneurs in brand development.

Adriana graduated from Tecnológico de Monterrey (Mexico), where she studied the Bachelor on Marketing, she also has a degree in Digital Marketing, by Macquarie University (Australia) and a master's degree in Brand Management and Public Relations by the Universidad Panamericana (Mexico). She is passionate about Curiosity, Innovation, Science, Women's Empowerment and Gender Equality/

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Akshat Pipersenia is the director of customer and channel growth at Unilever. He leads a cross-functional team based in Unilever’s frontier markets to embed next-generation growth management capabilities.

He is passionate about making Unilever’s brands affordable, accessible, and available to the next billion consumers. His focus in 2020 has been on building a playbook to follow the shoppers into the channels of future (e-commerce, health &beauty and value). Before this Akshat helped launch the Net Revenue Management, an organization wide capability to bring marketing and sales together through data-driven decision making. He is an industry expert on e-commerce and has helped accelerate ecommerce to 9% of Unilever business through superior execution and a portfolio that is designed for e-commerce.

Akshat’s prior roles in Unilever are in strategy, operations, sales and marketing analytics. An entrepreneur at heart, Akshat started a data science company in years before Unilever and stills follows the start-up world closely. He holds an MBA from Indian School of Business and is working towards completing the LEAD program from Graduate School of Business at Stanford. Akshat lives in Rotterdam and shares his home-office with the -young kids who love to jump into his zoom meetings.

Alberto completed his undergraduate studies at the French Lycée of Barcelona, with an Honorary Mention in Mathematics. He received his BA in Economics from the Pompeu Fabra University where he graduated Cum Laude in negotiation & bargaining.

He has over 20 years of experience in top leading Global FMCG companies such as Unilever, Coca-Cola, Bacardi, and finally in Grupo Bimbo. He has helped to define and lead winning strategies for a lot of brands in different markets across Europe & Canada.

He joined Grupo Bimbo in 2013, where he has helped us boost our position as leaders in the Baking and Snacking industry, accelerating our global brands and enhancing our international scope.

Today he is our Global Chief Marketing Officer of Grupo Bimbo and he is leading the team to accelerate our transition to be a more consumer-centric organization.

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Allyson Witherspoon is vice president, Marketing Communications and Media. She was appointed to this position in April 2019. In this role, Witherspoon is responsible for marketing communications and media, and model line/product marketing with a focus on revenue growth and profit generation for the Nissan brand and its dealer network.

Previously, Witherspoon was general manager, Global Brand Engagement, Nissan Motor Co., Ltd. (NML), where she was responsible for the leadership and implementation of Nissan's global marketing and investment strategy including creative, media, sponsorship, agency structure and heritage collection.

Prior to her role at NML, Witherspoon was the director of Marketing Communication and Media for INFINITI USA, where she was responsible for developing the vision and leading the execution of the brand's cross-carline marketing strategy.

Witherspoon brings more than 15 years of luxury marketing experience working in a number of senior roles with, and on behalf of, automotive OEMs. Prior to her appointment with Nissan and INFINITI, Witherspoon served as the global business director for Volvo in Amsterdam, adding to her marketing agency experience that included leading accounts for BMW North America and Mercedes-Benz USA in New York City.

Witherspoon holds a bachelor's degree in marketing from the University of Missouri-Columbia. In 2014, Automotive News named Witherspoon as one of the "40 Under 40"for automakers and suppliers. She was recognized as a 2020 female marketing maverick for breaking brand barriers by Campaign US Female Frontier.

A Chartered Marketer CM (SA) and certified Customer Experience Professional FCXP (CX-I) AndisaNtsubane is the Interim Chief Marketing Officer for Old Mutual Limited responsible for leading the Marketing function across 13 countries and orchestrating the strategies which will help position Old Mutual as a Financial Services champion brand across the continent. A seasoned Marketing and Communications professional, Andisa has over 20 years working experience across multiple industries and has worked on brands such as Microsoft, Standard Bank and Cell C. Andisa is particularly passionate about Africa and understands the unique challenges and opportunities of working across different countries and regions on the continent. Having travelled extensively across the African continent, Andisa has co-authored a Brand Management textbook and written on “Managing a brand across multiple geographies”. Andisa has been an active advocate in the Brand, Marketing and Customer Experience Industry and sits on the Africa Advisory Council of the Global CMO Council, Forrester Global Customer Experience Leadership Board, Forrester Marketing Leadership Board, Vega School of Brand Innovation and the Brand Council of South Africa

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Ann Boza-Lobo is the Vice President of Performance Marketing, Content and Sales Enablement at IBM. In this role, Ann has responsibility for strategy, campaign planning and execution of demand generation and client success programs for the Americas which includes the US, Canada and Latin America. Ann has over 30 years experience in marketing, 25 of which have been with IBM, leading initiatives across brand, advertising, alliances, top accounts, and more. Ann received a Bachelor of Arts degree from Loyola University of Maryland and her MBA from the Johns Hopkins University. Ann lives in Phoenix, Maryland with her husband, two highschoolers and dog

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Arifa Sheikh is a Partner with Kantar, Consulting Division, where she partners with clients to create and deliver strategic solutions to critical brand and business issues, delivering both personal and business impact. She is motivated by the challenge of helping brands solve these strategic problems using both creative and analytic approaches that bring together the best of Kantar. Arifa’s client experience spans categories but has a specific focus on CPG, Retail, and Prestige Beauty where she has led engagements for some of the world’s best-known brands

Prior to joining Kantar, Arifa was Managing Director of a London based design agency. Earlier in her career, Arifa also worked as an equity trader at a variety of different firms in the City of London

Arifa studied at the European School of Economics in Italy and has an MBA from MIT Sloan School of Management. British by birth, she has also lived in Italy, France and the US and speaks English, Italian and French

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Ash has worked for some of the world’s biggest businesses and brands from Coca-Cola, Vodafone, TJX Retail, Warner Brothers to Unilever. He has led global marketing programmes across America, Africa, Asia and Europe, launching new innovations, building global TV campaigns as well as partnership marketing programme with James Bond and the International Olympic Committee.

Ash now heads up the global brand and marketing for LEGOLAND – that’s over 30 sites with over 20 million visitors a year. His role includes building a new innovation pipeline of theme parks, rides and attractions to new global creative campaigns

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Brad is the Chief Learning Officer at Colgate-Palmolive since March 2018

In his previous role, Brad was Worldwide Director, Marketing Strategy and Capability, where with the CMO and Global Marketing group, he helped define a “future fit” Marketing Capability strategy, Building Brands @ Colgate, that refocused the organization on building Brands with Purpose, becoming People Centric and building capability to win in the Digital Age.

Brad has 30 years of business and marketing experience, spanning 4 continents. Previous roles include, Worldwide Director Global Marketing - Shopper Marketing (USA), Marketing Director of Russia, General Manager of Colgate Eastern (Singapore), Marketing Director East Africa, Senior Brand Manager roles in Colgate US Company, and various other Cross functional roles in Customer Development and Brand Marketing in South Africa and in the USA.

Brad holds an MBA from the Henley Business School (UK), and is a graduate of the Institute of Marketing Management in South Africa.

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Brian Hui is Head of Customer Propositions and Marketing , Wealth and Personal Banking (WPB), The Hongkong and Shanghai Banking Corporation Limited.

In his current role, Brian leads the Propositions and Marketing team of WPB to develop compelling customer propositions, cultivate segment growth and fulfilment, market HSBC brand and customer solutions, as well as improve service delivery to customers.

Brian has over 20 years of experience in marketing, customer experience and commercial roles across financial services, e-commerce and startups. Previously, Brian has held global management roles in Faraday Future, LeEco and Amazon based in the USA and China, where he took the helm of a wide range of functions including sales and marketing, customer growth, product development and customer experience.

Earlier in his career, Brian worked for Citibank and Standard Chartered Bank across Hong Kong, China and the UK in the areas of e-business, sales and marketing and channel management.

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Carrie Klotz is Chief Marketing Officer for Kaplan North America. In this role, Carrie is responsible for the marketing strategy, planning and execution for Kaplan’s range of higher education, test preparation, and professional education offerings to individuals, institutions, and businesses. She oversees Kaplan North America’s specialized team of education marketing professionals across all facets of marketing including brand and product strategy; digital and traditional media; creative development and production; website, email and content marketing; and marketing analytics.

Carrie joined Kaplan in 2016 and has over 20 years of marketing experience. Prior to joining Kaplan, Carrie served as Senior Vice President of Strategic Marketing for Santander Bank, where she drove the successful marketing launch of their brand in the U.S. Carrie also served as Principal and Director of Product Marketing for Mercer’s retirement and health care administration business. Carrie has extensive experience in both client- and agency-side marketing leadership roles.

Carrie holds a bachelor’s degree from Harvard University.

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Carrie Timms is Vice President of Global Media, Categories and Partnerships at Unilever. In this remit, she has responsibility for all global partnerships, and driving holistic brand communications, underpinned by data, at a strategic level in line with the Unilever Media function’s ambition is to ‘connect our brands with people by delivering on today and PIONEERING for tomorrow, with global scale and local agility through our media expertise and industry leadership’.

Carrie joined Unilever in February 2012, and prior to her current role she was Head of Media for Unilever UK, where as lead for the media function her remit encompassed media investment decision making, full end to end media planning and buying including eCommerce, building capabilities, driving innovation and leading the UK industry agenda on topics such as viewability.

Carrie holds a BA honours degree in Jurisprudence from Oxford University, and started her career with Carlton TV (now ITV) in 2002, before moving to Mindshare as an investment planner working her way up to group director before departure. Subsequent roles have included senior media manager positions in Nestle and Reckitt Benckiser, before taking up her current position in February 2018.

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Charlotte Robinson is Head of Insights and Efficacy for De Beers, responsible for identifying consumer insights and developing insight-based marketing strategies for De Beers brands; De Beers Jewellers and Forevermark in US, China, India, Hong Kong and Japan. Working within global and local Marketing teams she also oversees the measurement of global brand equity and marketing efficacy to drive continuous improvement in marketing effectiveness and ROI.

Charlotte re-joined De Beers in 2017 after a 5 year break in Dubai where she worked for the Dubai Government developing strategies for growing tourism volumes and improving visitor experience. Since stepping back into the diamond world she has been involved in unlocking insights to develop numerous concepts, such as Tribute and new global collections launching in 2021. Charlotte adores finding beautiful consumer truth and marketing direction in messy, unstructured data, she also loves spending time with her messy, unstructured family.

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Cindy started her current role as CEO Beerwulf 1st February., 2020. Beerwulf.com is Heineken’s business to consumer e-commerce platform and operates in 10 markets, selling a broad portfolio of beer brands both in packaged and draught systems directly to consumers. It is a rapidly growing business leveraging consumers’ appetite to buy directly online and has gained a leadership position in many of the markets where it operates.

Cindy joined HEINEKEN in 2016 as CMO Heineken UK and in the 4 years in the UK, drove Heineken’s premiumisation agenda, accelerating Heineken®, Birra Moretti, Amstel and Strongbow Dark Fruit to become leading brands in the category. In addition Cindy created the internationally acclaimed ‘Heineken Worlds apart’ campaign, which contributed significantly to the Heineken brand equity in the UK and passionately drove the sustainability agenda in the UK, with an emphasis on reducing plastic, improving Cider naturalness and reducing the sugar content across the Cider portfolio. She has spearheaded the digital transformation journey in Heineken UK, step changing data driven marketing, in-housing critical media & digital activities & capabilities, collaborating with many external providers like Facebook & Google.

Before Heineken Cindy worked 10 years for PepsiCo in the Netherlands as Marketing director for the Netherlands and in the UK as Marketing director Cereals UK and VP Marketing for Europe and sub Sahara Africa in the Nutrition category.

Before PepsiCo she worked 10 years at Unilever Netherlands in several marketing and sales roles. Cindy currently lives with her husband Huib and children Jan and Noa, both 12 years old, in Amsterdam, Netherlands.

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Damon Burrell is Senior Vice President, Corporate Marketing – North America at The Estée Lauder Companies. He oversees the newly established North America Marketing Center of Excellence (COE). Mr. Burrell leads Creative Acceleration for North America, aimed at strengthening capabilities, processes, technology, and agency partnerships to drive speed to market and locally relevant assets to engage with consumers in the market. Damon first joined the Estée Lauder Companies in 2016 as Senior Vice President, Consumer Engagement overseeing the Company’s strategies to enable channel agnostic consumer experiences. In 2018, his role expanded to include a focus on the US market with priority on Media, Content, Influencer Marketing, and Insights & Analytics.

Prior to joining The Estée Lauder Companies, Mr. Burrell worked at Viacom for nearly 10 years, with his most recent position as Senior Vice President, 360 Marketing. In that role, he led consumer engagement for media and consumer product assets at a Viacom network. In that capacity, he managed a global team of 35 employees responsible for marketing, audience development, CRM, social marketing and content development across all platforms. Mr. Burrell held previous Senior Marketing positions at top Global Advertising Agencies, where he helped clients across various industries develop their global digital strategies.

With nearly 20 years of experience across a diverse array of marketing capabilities, including consumer engagement, digital/social media, CRM, marketing strategy and marketing operations, Mr. Burrell is a well-known leader in digital and social media, with a proven track record in successfully developing and leading global and digital strategies and building unique, forward-thinking consumer experiences.

Mr. Burrell is married to LeeAnn and is the father of two children.

Diego has a degree in Marketing from the Universidad San Francisco de Quito with a Master's Degree in Business Administration and Management from the IAE Business School and an Executive Leadership program from the Harvard Business School.

He is a results-oriented professional with global experience leading cross-functional teams. He has gained increasing responsibilities during 20 years of professional career that consider different marketing and business experiences in multicultural and global environments.

Diego joined the Coca-Cola company in 1998 as a Brand Assistant in Ecuador. He then went on to work as Consumer Marketing Manager for Nestlé in Ecuador in charge of marketing activities for different categories. In 2004 he returned to the Coca-Cola company to occupy professional positions such as Beverage Manager in Peru, Brand Manager for South Latin America, Global Marketing Director and Category Head of the Nutrition Portfolio in Mexico. He currently holds the position of Vice President of Marketing for Coca-Cola for the Southern Cone.With the new spirit of the new networked organizational model at Coca-Cola he recently named head of Marketing for Africa.

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Since joining Merck & Co, Inc. in July 2019 as vice president of marketing and global commercial lead for the company’s high-priority Pneumococcal Vaccines Portfolio, Drew Otoo has focused the commercial organization on strategy and communication. Drew and his team are cultivating strong double-digit growth of PNEUMOVAX23 (a 37-year-old legacy pneumococcal polysaccharide vaccine) while preparing to launch adult and pediatric pneumococcal conjugate vaccines (PCVs) anticipated from the research and clinical pipeline over the next few years. With demand for pneumococcal vaccines surging during the SARS-CoV-2 pandemic, Drew led a cross-divisional taskforce which developed and produced multiple different assets and responses for both internal and external stakeholders to maximize access and help protect as many people as possible from secondary pneumococcal bacterial infections.

Business Turnarounds, Developing People and Advancing Global Vaccine Uptake As a career pharmaceutical professional, Drew has over 20 years of industry experience. Drew’s passion for addressing public health needs combined with his focus on commercial and scientific excellence and commitment to cross-functional collaboration and people development have served him well during his sixteen years of vaccines leadership in a number of strategic global markets. Most recently, Drew was vaccines business unit lead and general manager of the Pfizer Vaccines business in Japan, the second largest Prevenar 13 (PCV 13) market—Pfizer’s #1 product by revenue. Prior to Japan, he was the Prevenar 13 adult regional marketing and launch lead for Europe and Developed Asia.

Developing a multi-disciplinary foundation in Biopharmaceutical Commercialization Drew joined Pfizer in 2007, supporting Vaccines as director of global opinion leader strategy, and he progressed through several commercial and leadership positions of increasing responsibility in developed and emerging markets. Before joining Pfizer, between 1999 & 2006, Drew served in a number of pharmaceutical industry roles across sales (Schering Plough), marketing (Eli Lilly), management consulting (Inventiv/Syneos Consulting) and medical affairs (Nabi Biopharmaceuticals).

Drew holds Master of Business Administration and a Doctor of Pharmacy degrees from Drake University in Des Moines, Iowa. Drew lives with his wife Natalie, son Nolan and daughter Avery in New Hope, PA.

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Senior strategy and marketing leader with a track record of leading global and local portfolios & brand marketing strategic projects in a large number (50+) of countries

20 years of experience in a leading FMCG player with rapid progression across various roles including Marketing, Sales, Export and Strategy – of which 10 y. in operations and 10 y. at Corporate level During the last 4 years working as Strategic Marketing consultant across various clients, categories and markets

A highly motivated team player, with a passionate ability to combine a solid field experience with a strong ‘helicopter view’ approach, with a preference for being involved at the strategic level in trusted advisory and co-creational type of roles

Relevant global cross-cultural and complex project management experiences

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With a passion for Education and Financial Empowerment, Federico is a Marketing Executive with experience leading global teams in Europe, Japan and the US for brands such as GE Healthcare and Gartner.

Currently Partner at Seven Train Ventures, where he operates as Venture CMO, Federico is SVP of Marketing for AI's rising star RuleX where he brings a wealth of experience on Strategy, Governance, Go To Market execution and Operations.

Driven by social justice, Federico is also Advisor to the United Nations and Faculty at NYU where he teaches Integrated Marketing, Quantitative Marketing and Business Modelling

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International fast-moving consumer goods with Unilever. (15 years) of which 7 years working abroad. Background in marketing management, brand management, extensive sales (both retail & Out-of-Home) experience.

From 2000 onwards marketing & brand consultancy with Positioneringsgroep. Client projects include financial services (bank, insurance, investment bank, pension, asset management), education (Study in Holland branding, universities, universities of professional education), utilities, B2B (Phlips Lighting, DSM, Teijin Twaron), fast moving consumer goods.

Since early 2014 at Wavin as Group Marketing Director to drive a marketing transformation program with strong focus on end-market connection & online marketing.

Specialties: marketing & business development, brand positioning, brand portfolio & brand architecture, verbal & visual brand identity, brand activation, online marketing

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“Gail Horwood is the CMO of Kellogg North America leading marketing transformation and the brand building and planning function. She oversees consumer experience including media, digital, CRM, content, design, shopper marketing, retail promotion and agency management.

Prior to Kellogg, Gail was Vice President, Worldwide Digital Strategy, at Johnson & Johnson. In this role, she led digital transformation and was responsible for marketing capability development and acceleration, digital and social media, marketing technology and analytics, data and e-commerce.

She has held executive creative, digital/e-commerce roles at Martha Stewart Living Omnimedia, Time Inc., Conde Nast, Zagat Survey and was a founder and editor-in-chief of the award-winning food site, Epicurious.com. She is a B.A. in Art History from Colby College.”

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An experienced multifunctional marketeer and seasoned director, Jamie Bothwell joined DocuSign from Microsoft in 2012 to initially lead their partner marketing globally. Now as the Senior Director of EMEA Marketing, Jamie is responsible for increasing awareness and engagement with potential and current customers, and ultimately, growing the EMEA business. Throughout her eight year tenure in DocuSign, Jamie’s legacy within the company boasts building out the EMEA organisation as the region expanded in growth, the founding of DocuSign’s global philanthropic IMPACT program, and leading the Women @ DocuSign London chapter. Jamie’s leadership style uniquely empowers her team, coaching them on finding the solutions within themselves, while providing the space and opportunities to reach their full potential.

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Insights, loyalty program and targeted communications leader with international experience across sporting goods and grocery. A strategic and creative thinker passionate about helping brands and retailers continually evolve how they serve their stakeholders for positive growth.

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Jean Paul Laurent is an award-winning social entrepreneur, published author, keynote speaker, devoted humanitarian, TEDx Lead Organizer, and one of the leading global oral health experts of his generation in consultative status with both the United Nations Economic and Social Council (ECOSOC) and the The United Nations Department of Global Communications (UN DGC) to help monitor and implement the international Agenda 2030 and the Sustainable Development Goals.

Described as “a visionary leader and unshakable optimist,” Jean Paul has devoted his entire professional life leveraging capitalism and philanthropy — to direct attention to people who have been left behind. Jean Paul was inspired by the unwavering smiles of the small children playing amidst Haiti's earthquake rubble and chaos. Looking at these children, his passion was clear: he wanted to preserve the quality and health of those smiles, but make sure he did whatever he could to inspire them as well. It was the duality of this moment that would give Unspoken Smiles its name as he immediately realized “behind each smile, there’s a story waiting to be told.” Since its inception in 2014, Jean Paul has grown Unspoken Smiles into a reputable and impactful nonprofit organization dedicated to promoting both long-term oral health and economic security in the world's most disadvantaged regions. By developing, supporting, and incubating those initiatives, Jean Paul has improved the oral health status of over 7000 children in 8 countries across 4 continents.

Widely recognized for his bold vision, and innovative approaches, Jean Paul’s philanthropic achievements have garnered recognition from a variety of prestigious organizations including the Most Influential People of African Descent (MIPAD 100 Under 40 Lists), Lay’s, Thomson Reuters Foundation, Clinton Foundation, Ashoka, NYC Council, NYS Senate, U.S. State Department, and more. He has also received an Honorary Doctorate of Humane Letters for his extensive philanthropic contributions to his community and beyond from CICA. Currently, Jean Paul serves as a contributing writer for Forbes Nonprofit Councils, and his work has been featured on News12, Now This, ABC, Good Morning America, Huffpost, The Grio, and the New York Times, among other places. Jean Paul is currently enrolled in a Doctor of Education program at the University of Pennsylvania Graduate School of Education. He holds a Masters in Public Administration from Columbia SIPA, and has been a frequent speaker at global conferences, colleges and Fortune 500 companies. He avidly engages with his social media and has received the nation’s most prestigious award for volunteer service in 2016, the President’s Volunteer Service Award bestowed by the office of the presidency under President Barack Obama.

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Joined Mars 10 years ago, Jelina started her journey in Mars as M&M’s Marketing Manager in China, in which place she led the acceleration of M&M’s business and tripled brand size into top 5 Chocolate brand. In 2015, she was promoted to be the Marketing Director of Dove, the biggest Chocolate brand in China. She successfully led the Dove turnaround in China through defining clear brand ambition to rally the whole organization behind, delivering strong innovation pipeline including the re-launch of Dove Canister & launch of Dove Rainbow as well as experimenting the first ever Dove pop-up store.

Two years later, she was appointed as the Global Brand Director of Maltesers, being a member of Global Chocolate CBU leadership team. She has created from scratch the Maltesers brand board with strong ambition, clear strategic choices and ways of working that led to a revamped business agenda, including Maltesers European expansion, moving portfolio North through premiumization and driving Maltesers a truly global brand with purpose at its heart of brand communication.

Not only is Jelina a passionate marketer, she is also a proven strategic thinker with a track record of strong delivery and business leadership. At the same time, she is well recognized by people who worked with her on great passion about talent development and team engagement.

In 2020, Jelina was appointed as China Regional Marketing VP. In this position, Jelina is based in Guangzhou and joins China Demand Leadership Team. With the diverse experience and global perspective, she will lead China Regional Marketing team to continue to drive category growth and achieve fantastic business results through strong brands, deploying plans with brilliant execution.

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Jennifer Saenz is the President of PepsiCo Global Foods. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world, and in 2018 the company generated more than $64 billion in net revenue, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

Jennifer, a 14-year PepsiCo veteran, has served in this role since October 2019. She is responsible for the growth acceleration, brand stewardship and innovation pipeline of our global foods business, which includes the Lays, Doritos, Cheetos and Quaker billion-dollar brands. In addition to her role as President, she is also responsible for PepsiCo’s global marketing capabilities and efficiencies.

Prior to becoming President, Jennifer was senior vice president and chief marketing officer of Frito-Lay North America, overseeing brand marketing, innovation, strategic insights, design and media. In this role she successfully led a portfolio transformation that strengthened the core, reinvented better-for-you salty brands and developed new whitespace growth areas such as fruit and veggie snacking. She focused on building in-house creative and media capabilities to efficiently create more personalized brand content across the full portfolio.

During her tenure, Frito-Lay brand programming was recognized with key industry awards for creative excellence including several Cannes Lions and Effie Awards. In 2018 she was highlighted by Fast Company as one of the Most Creative People in Business and in 2015 as an Ad Age Women to Watch. Jennifer is active in her community and serves on the board of the United Way of Metropolitan Dallas, Ad Council, and the Association of National Advertisers.

Jennifer joined PepsiCo from Deloitte Consulting’s Consumer Business and Retail Strategy group. She earned a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Business Administration from the Goizueta School of Business at Emory University.

Outside of work, she and her husband stay busy chasing around their three little boys and attending numerous youth sporting events.

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Jon Halvorson joined Mondelēz International in 2017. In his current capacity, he is responsible for creative agency relationships, A&C optimization, working media investments, data strategy and digital marketing across the company’s amazing portfolio of brands including OREO, Cadbury, Milka and Trident. Significant accomplishments include the acceleration of MDLZ’s media ROI, building the company’s agency network strategy, developing Personalization @ Scale approach to modern marketing and development of a world-class digital training curriculum for MDLZ’s marketers.

Prior to Mondelēz International, Halvorson served as Global Director of Video Strategy & Operations for Twitter. In this capacity, Jon was charged with reimagining digital video experience, revenue optimization, and articulation of Twitter’s video value proposition. His work on developing premium pre-roll solution and supporting new front events are leading contributions Jon made to Twitter’s revenue growth.

Former agency roles include leadership positions on Mondelēz International, P&G, General Electric, Visa, Intel, State Farm and Eli Lilly across Publicis Media and OMD.

In 2019, Jon was inducted into AAF’s Advertising Hall of Achievement and awarded the Jack Avrett Spirit Award for outstanding community service. He holds an Executive MBA from University of Michigan, where he graduated with highest honors. When he isn’t building brands, Jon can be found skiing, boxing, lecturing at U of M or actively working on behalf of the two philanthropies that he serves on the board of directors.

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Julie Yufe is Head of Growth Markets for Europe at AB-InBev. She oversees operations in over 18 markets including the Nordics, Switzerland, Norway, Austria, Poland, Greece, Portugal, Central and Eastern Europe. Previously she was Vice President and Chief Marketing Officer, Europe at AB-InBev, responsible for all brands and marketing functions for the world’s largest brewer in Europe and the Middle East. Julie launched the company’s internal agency draftLine into Europe, built and launched iconic brands like Corona, Budweiser, and Leffe to size and scale, and is responsible for iconic campaigns like the Budweiser “’Heart of a King’’ in support of the 2019 England Women’s Senior Team, the reboot of Budweiser’s iconic Whassup campaign across Europe in 2020 and the Save Pub Life global social responsibility initiative during the early months of the Covid pandemic. Prior to her move to Europe, Julie oversaw Core Brands and Global Innovation at AB-InBev including leading the 2018 FIFA® World Cup sponsorship and delivering the brewer’s Drinkworks joint venture. A passionate leader, Julie loves design and pop culture and believes iconic brands have the power to change the world. Julie began her marketing career on the SNICKERS® brand at Mars and has developing brands and innovations in the beauty and beverages categories around the world at Unilever and AB-InBev. Julie was a First Mover Fellow at the Aspen Institute in 2018 and received her BA in Art History from Columbia and her MBA from Yale.

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Kara Reiff is the VP, Marketing Transformation for Mars, Incorporated. Kara is responsible for supporting the Chief Growth Officers in developing and delivering a bold Marketing Vision for 2025: Building Brands for Mutual Value. She also leads an enterprise transformation initiative to rewire the Marketing function with capabilities for the future, while driving $400MM in value for Mars, Inc. She works in closely with the business segments, functional partners and agencies to build capability, and deliver a connected ecosystem to ensure Mars is set up to win with new growth models.

Prior to her move to Mars, Inc., Kara led Global Marketing Operations for Mars Wrigley. In this capacity, she led the integration of the Marketing function across former Mars Chocolate and Wrigley, and established foundational Global Brand Management, Agency Management, Design Management and MarTech capabilities.

Kara holds a B.S. from the University of Illinois in Champaign-Urbana and an M.B.A. from DePaul University. She started her career in Wrigley and worked in Brand Management for the U.S. Marketing organization for ten years. She found her passion for working in global organizations by taking on leadership of the Wrigley Brand Design function, and then Integrated Marketing. Kara is married to John, and they are proud parents of two fantastic daughters, Izzy & Sophie.

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Transformational global leader with strong collaboration, influencing and stakeholder management skills, leading from the front to deliver against business goals and financial objectives to drive and embed lasting change.

Key business advisor, adding valuable brand, customer and marketing perspective to commercial decisions.

Revenue driven marketer with a focus on optimising results to drive long term, sustainable business outcomes.

Extensive experience across professional and financial services alongside broad consumer marketing and creative consultancy (charity, FMCG, automotive, travel & lifestyle brands).

Full 360 brand, marketing and communications experience from brand planning, strategic value proposition development, lead to revenue management, integrated campaign planning, development and execution, digital design, UX & technology development, social media, internal and external communications.

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Katie was appointed as Chief Marketing Officer and Board member for TUI UK & Ireland in June 2018. Her role was extended to encompass a global remit in September 2020 with responsibility for brand strategyand digital for the entire TUI Group.

In her position as CMO for TUI’s Northern Region, Katie is responsible for the core marketing disciplines including brand, advertising, digital CRM and E-commerce for TUI UK and Ireland, First Choice and Marella Cruises, as well asall sales channels.

In her prior role as Digital Director for TUI Group she was responsible for the Group Digital Marketing function, leading the product and commercial teams working on the TUI App, to provide a mobile experience to customers of all nationalities who travel with TUI.

Katie has also driven best practice for all of TUI Group’s advertising channels which has included the implementation of a new customer platform which has helped TUI to better understand its customers. Katie started her career with TUI in 1998 in the Commercial area of TUI UK & Ireland with roles in trading, product and destination services.

Katie graduated with a Modern Languages degree in French and Spanish from Manchester Metropolitan university before joining TUI.

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Kofi is the VP of Marketing at Doordash.

Prior to Doordash, Kofi was VP of Brand & Consumer Marketing at Facebook, having previously served as the company's Head of Consumer Marketing for internet.org.

Before Facebook, Kofi was Chief Strategy Officer at FCB New York. He joined FCB from Bacardi Global Brands, where he was the Global Communications Director for the Rum category and the architect for the reinvention of the Bacardi brand.

As the Founder and Managing Director of Publicis West Africa, Kofi created and launched the first majority-owned network agency on the African continent.

And as the Senior Strategic Planner on Nike at Wieden+Kennedy, Kofi crafted the strategy for Nike’s global Beijing Olympics campaign.

He began his career at Leo Burnett Chicago & Leo Burnett London - working on Kellogg's, Coca Cola, and Global Giving.

In 2014, Kofi was named to Ad Age’s “40 under 40” list of young marketing stars. In September 2017, Kofi won ADCOLOR’s “Rockstar” Award. And, in 2020, Kofi was named to Business Insider's list of "25 CMO's To Watch" and honored with AdWeek's "Brand Genius" award.

Kofi has a BA in Economics and International Studies from Macalester College. He serves on the Board of Population Services International - the global health and human services NGO dedicated to improving the lives of the world’s most vulnerable populations, and lives in Half Moon Bay, CA with his college-sweetheart-turned-wife Kate, and their rambunctious young sons Marlowe and Miles.

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Global marketeer with +20 years of international experience most recently with Danone's Specialized Nutrition Division out of Amsterdam and before that with The Coca-Cola Company for 16 years in Japan, Thailand, Russia, US HQ's and home country Greece. Passionate about the business of brands and marketing capabilities and getting ready for the next adventure

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Kuo-Hi Lee leads the project house ‘Move Forward’, a brand initiative to innovate the brand at Volkswagen Passenger Cars in China. Before that she has worked in different roles at Volkswagen as Director Brand Management and Director of Brand Marketing.

Born in Germany with Korean roots, Kuo-Hi started in global network and boutique agencies almost 20 years ago. Her career kicked off with international accounts in Germany, notably in diverse client and marketing management positions. Later in her career, she expanded her extensive expertise into strategic brand building as consultant to automotive OEMs and companies in consumer electronics, retail and hospitality.

Since her first experience in China back in 2007, Kuo-Hi is currently on her third stint fascinated by the transformation speed and unlocked marketing potential this country has to offer. She is passionate to enable better brand building and integrated marketing in the new marketing environment. Deeper integration of strategic brand objectives, efficient data insights and creative content development – that’s her constant drive.

‘If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.’

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Lex’s career has spanned the growth of the web from the 56k modem to 4G mobile, and has covered North America, Europe and the Middle East.

Lex is Chief Marketing Officer of L’Oréal UK & Ireland, a role he has held since October 2019. Prior to this, Lex held roles in the Western Europe Zone and was Chief Digital Officer of L’Oréal Middle East and Africa Region. The CMO team in the UK has a broad reach covering deep expertise in media, data and technology as well as consumer and market intelligence – and the key responsibility today of accelerating the transformation of the eCommerce business.

Prior to joining L’Oréal, Lex was the Senior Director, Digital Strategy for McDonald’s Europe as the world’s largest QSR organisation digitalised its customer experience and engagement – working on programs from the Happy Meal Studio educating children in reading and creativity to online and digital ordering in-restaurant. As part of the Business Partnerships team at Facebook he has worked with clients to drive better ROI on their marketing investments. He was been the industry lead for CPG, travel, finance and automotive, with a focus on digital and social strategy working hand-in-hand with creative and media agencies as well as brand marketers to leverage the breadth and depth of the social graph.

The first part of Lex’s career in the agency world took him from Paris to New York and Dubai. He was the Regional Director for Digital Strategy & Innovation for Leo Burnett MENA. In this role he oversaw the digital, direct and CRM competencies for the region covering clients in automotive, telco and FMCG. He successfully managed the merger of Arc Worldwide and Leo Burnett into a full-service integrated agency and played a lead role in the acquisition of Flip Media into the group. Prior to this he was a Business Director for JWT & RMG Connect in Paris, and the WPP France Lead for the HSBC business as well as working for the relationship marketing group FullSIX, where he was responsible for US development.

Lex began his career as a brand planner at The Richards Group in Texas, working with consultants and multi-nationals to take their brands beyond communications and into the heart of the organisation; and as an online+offline account executive at OgilvyOne in Paris.

With his experience in Europe, North America and the Middle East, and a skill set covering advertising, brand marketing, CRM, media and eCommerce, Lex has a strategic, global, view of how digital is changing the face of business today, beyond the realms of marketing into operations, organisation and business strategy.

He has an MBA in Strategy from the UPF in Barcelona, and undergraduate finance degrees from Kedge Business School in France and the Westminster Business School in London. He is trilingual.
Lex splits his time between his role at L’Oréal, helping charities and small businesses navigate the new digital world and finally, with his three daughters.

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Accomplished global Chief Marketing Officer recognized for building businesses and delivering exceptional financial results across both mature and growth markets. Advanced through Marketing, Communications and Sales disciplines domestically and internationally while having led marketing transformation and entrepreneurial business building in over 100 countries.

Recently appointed as Executive Vice President and Chief Marketing and E-Commerce Officer for Royal Philips based in Amsterdam. Previously served as Senior Vice President and Chief Marketing Officer for ADP with global end-to-end functional and financial responsibility. Centralized function and advanced cross-discipline talent while building data-driven capabilities contributing to double-digit revenue growth in fiscal years 2018 and 2019. Designed and launched first-ever global purpose-driven re-brand in ADP’s history with unified client-centric solution messaging and personalized omni-channel experiences.

Formerly Vice President for IBM's Global Business Services, C-Suite and Blockchain Emerging Technology Marketing across North America in pursuit of advancing clients' transformational agendas centered on Artificial Intelligence, Cognitive and Digital Reinvention. In a client-facing capacity, advised select Fortune 500 clients on marketing strategy, digital transformation and client experience design. Drove growth agenda centered on consulting partnerships with Apple, Microsoft, Salesforce.com, SAP, Twitter, Oracle and Workday.

Previously served as Global Executive, Demand Generation and Client Engagement responsible for a team of 1,600 professionals and a $1.1 billion marketing budget, generating $18+ billion in annual revenue enterprise-wide. While working abroad, served as CMO of Central and Eastern Europe for IBM based in Prague and grew revenue and profit annually with double-digit gains. Earlier, in the role as Marketing and Communications Director based in Dubai, grew IBM’s market presence and launched its Smarter Planet agenda across 3 continents in more than 100 countries spanning Central and Eastern Europe, Middle East and Africa.

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Luca is an accomplished C-Suite Executive, with a track record of success working up to CEO and Managing Director at Fedrigoni Paper (a $2B Bain Capital portfolio company) and Vice-President and General Manager at Amcor (a $13B global NYSE listed, S&P500 corporation). He is also an Independent Non-Executive Director (NED) and Board Advisor to influence both Organic and Inorganic Growth (his “what”), Innovation (his “how”) and Sustainability (his “why”) in various BtoB companies across multiple industries [he currently holds NED positions at RAB Lighting, EcoHydra, Climax Communities, Qiibe, MIX Studio and Sama]. He joined Amcor in 2014 as Vice President of Corporate Strategy and Business Development and in 2016 he was promoted to Vice President Marketing, Innovation, Sustainability and Commercial Excellence, where he assembled a 300+ team driving profitable growth through all marketing and commercial excellence levers and a focused innovation and sustainability agenda; he was brought to Fedrigoni by Bain Capital to lead a very similar growth agenda.

Throughout his career both at large public high-technology BtoB corporations like Hewlett Packard, Honeywell and Amcor and at smaller high-growth PE-backed companies like Florida Tile and Fedrigoni, Luca challenged the status quo to add value at Executive and Board level, helping to shape strategic roadmaps which drive global Growth and competitive advantage through Marketing, Innovation and ESG agendas. He also honed his business skills as a management consultant at Bain & Company, both in its general practice (FMCG, Automotive) and in the Private Equity team.

Recognized for his inspirational and purpose-led leadership, Luca has a real passion for people and for developing talent, designing optimum organizational structures and building strategic partnerships with renowned global clients and stakeholders.Because of his combination of strategy development and implementation coupled with leadership and team management capabilities, Luca was selected by Amcor CEO Ron Delia to be part of the Duke Executive Development Program and the Aspen Institute First Movers program. He also represented Amcor at key global industry initiatives as the Consumer Goods Forum and the Ellen MacArthur Foundation and was named Vice-Chairman of Flexibles Packaging Europe. Luca holds an Industrial Engineering MSE from Politecnico di Milano and an MBA with Honors in Finance, Entrepreneurship and Multinational Management from the Wharton School, University of Pennsylvania. He is also a Fellow of The Marketing Academy and a Kentucky Colonel, and he is currently part of the IRG100 Leadership Program, focused on driving Humanized Growth.He lives with his American wife and two young boysin Zurich, where he enjoys skiing, snowshoeing, trekking and pilates in the winter, while sailing, scuba diving, golf and polo in the summer; but most of all, Luca loves to spend time with his family, in Switzerland, Europe or the USA.

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Luiz Barros is the Global Marketing VP for Data & Media at AB-InBev. As an industry thought leader, he is focused on building a deep consumer understanding and making AB-InBev the most data-driven and consumer-centric CPG in the world. Most recently, he was recognized in 2020 by Ad Age as one of the "40 Under 40" talented up-and-comers shaping the marketing, media and agency industries.Prior, Luiz led Business Transformation and Corporate Venture Capital for Philip Morris International based in NYC. He helped the company in reframing a vision for a smoke-free future that will ultimately help the company in quitting the cigarette industry. As an Entrepreneur, Luiz was the founder and CEO of Digital Stars, the leading Influencer Marketing Agency in Latin America, acquired by Webedia Group. He started his career in Brazil with advertising agencies such as NBS (Dentsu), FCB (Interpublic) and F.biz (WPP) and worked for top brands of Unilever, Coca-Cola and Mondeléz.

Marcus Denison-Smith is the Marketing Director for Caffe Nero Group. The role is responsible for driving growth and performance for the Caffe Nero group brands through customer insight, marketing strategy, product and proposition development, customer experience and new channel development.

Marcus joined the Nero family 5 years ago, after a career in agencies and consultancies, most recently as a partner at iris Worldwide, where he spent 12 years getting a broad range of experience, from running global accounts like MINI, Reckitt Benckiser, Bacardi Brown Forman; to establishing a consultancy practise within the agency, and starting up an office in Atlanta.

In his time at Nero, Marcus has been helping to maintain the consistent performance of the brand with over 80 consecutive quarters of EBITDA growth pre-COVID. He has led a range of transformational programmes focused on the customer: a launch of a loyalty & payment app; menu transformation; and putting customer insight at the heart of the business. Marcus studied History at Bristol University, is married with 3 boys, and spends any free time baking, trail running and watching, playing or coaching cricket

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Marissa Solis is a magnetic business leader with over 20 years of marketing management, communications and sales experience in both the U.S. and Latin American markets. In her current role, Marissa leads all marketing initiatives for an $8Billion brand portfolio at Frito Lay North America and oversees media planning and partnerships for the snack giant.

A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.B.A. and M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America in San Juan, Puerto Rico where she led marketing for brands like Ariel, Downy, and Pampers.

Marissa spent a few years at Deloitte Consulting as a management consultant leading change initiatives and communication consulting for Public Sector clients and also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico before taking a role in marketing at PepsiCo’s Frito Lay North America Division in 2003. During her tenure at FLNA, she led numerous brand marketing initiatives and national campaigns and held roles in shopper marketing for key PepsiCo retail customers like Walmart, Target, Costco, Dollar General, Walgreen’s, and 7-11. She led FLNA sales for the Dollar Channel in 2013 delivering double-digit growth for two years and went on to lead Culinary Innovation and Marketing for Frito Lay’s Food Service division where she launched a new line of Frozen Snacks for the company that sold over $100MM. Ad Age recognized Marissa as a trailblazer in the She Runs It! awards for creating the new line of branded frozen snacks. In 2017, Marissa transitioned to PepsiCo’s North America Beverage business and led the creation of a cross functional Hispanic Business Unit, doubling beverage sales with the U.S. Hispanic consumer and winning Industry Recognition for work to engage Latinos in key brand initiatives.

Marissa serves on the Board of Directors for Volunteer Now, the North Texas hub for volunteerism and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She is a member of the Network of Executive Women and has a third degree black belt in Tae Kwon Do. She resides in McKinney, Texas with her husband Juan and 14-year-old daughter Gabriela.

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Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC.

He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 8 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand. Mark joined the DLG Executive Committee in 2019.

Mark is a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.

In 2016 Mark founded the Sprintathon in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.
Mark is Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl, an EdTech digital learning company.

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As US & Global Head of Media for Ford Motor Company, Marla Skiko is responsible for leading the global strategic approach to Marketing through the lens of Media, data and technology for both Ford and Lincoln brands. Skiko spearheads efforts to keep Ford on the leading edge of precision marketing working to connect myriad teams within Ford as well as the roster of Ford agencies around the world. Skiko and her team seek the right media, technology and content partners and solutions to develop relevant and personalized connections with consumers in each of Ford’s key markets. In the US, Skiko leads Ford Media strategy inclusive of digital and traditional media, sponsorships and activations across Ford brand and shopper marketing. To advance Ford’s data driven media and measurement agenda, Skiko’s teams are responsible for on-going test and learn performance marketing across media with focus on key digital platforms (e.g., Search, Social, Automotive 3rd Party, Programmatic).

Skiko brings more than 25 years of experience in marketing, emerging media, content and a deep understanding of the consumer spectrum. She led Starcom Precision, encompassing Programmatic and Social strategy and activation for Starcom US and was the digital lead for Publicis Media’s Multicultural practice where she was EVP, Director of Digital & Data Solutions. She also spent 16 years at SMG Multicultural and Tapestry, where she oversaw the agency’s digital division driving firsts to market experiences for multicultural consumers.

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Meredith Herman leads GSK’s Global Marketing Services Team called Marketing EDGE, which keeps GSK on the cutting edge of Marketing for today’s connected consumer. Departments in her remit include Global Media and Content, Partnerships, Marketing Operations and Capability. GSK is the world’s largest Consumer Healthcare company with some of the world’s best loved brands including Sensodyne, Parodontax, Poligrip, Advil, Voltaren, Panadol, Centrum, Otrivin and Theraflu.

Meredith brings over 20 years of Marketing expertise across CPG, Telecom, Financial Services, and Healthcare industries. In 2016, she won Adweek's Brand Genius Award for GSK's Flonase Brand Launch and digital acceleration. She is a passionate brand-builder and modern marketer, who sets a strong vision and inspires others to drive performance. A proven leader who delivers strong business results and thrives in fast-paced, diverse organizations.

Before joining GSK, Meredith spent her marketing career at various advertising agencies. She was a Group Account Director at R/GA, where she led the Verizon Fios, McCormick and Pfizer engagements. Prior to that, she worked at OgilvyOne leading digital for brands such as UPS, American Express and TD Ameritrade. Meredith is a member of the Mobile Marketing Association, ANA, Woman in Leadership and is the US GSK Spectrum Lead. Meredith graduated from UNC, Chapel Hill with a business degree.

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Michelle is VP and global head of digital marketing and commercial excellence at Merck. In her 20 year biopharma career she has led marketing strategy and businesses in Zurich, Singapore, Hong Kong and London before returning to Merck HQ in New Jersey two years ago. Michelle takes a specific interest in leading innovation and managing the interface between strategy and execution. Originally from Ireland, she holds a BSc Pharmacy from the UK and MBA from Columbia Business School, New York. She lives in Montclair, New Jersey with her husband and two children.

https://www.linkedin.com/in/michelle-kehily-2456794/

Believes marketing is the key to success. Husband. Family. Animal lover. Herman Hesse. H.G. Wells. Sci-fi. Star Wars. Luke Skywalker or Dark Vader.

Fenerbahce. Cat person. Ursula. Agatha. Charlie. “As a knife sharpened on a stone, pain & necessity keep men keen.”

Travel. Paris. F1. Day. Sun. Black or White. No gray. Technology. Ethics. Hardwork. Synthesis. FMCG. Food. Personal Care. Beverages. Energy.

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Experienced Head Of Division with a demonstrated leadership history of working in the FMCG and consumer health industries. Skilled in P&L Management, Commercial Operations, Customer Marketing, Consumer Products, Integrated Marketing, HCP management and Advertising. Strong FMCG and healthcare services professional graduated from Bosphorus University.

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Energetically result oriented, strategically determined, inspirationally innovative automotive professional working towards great market results as well as to shaping the future to better compete in the new automotive landscape.

Specialties: General Management, Brand Management, New Product Development, Marketing Communications, Pricing, International business

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Patricia Corsi is a Marketing, Brand and consumer aficionado, she is since January 2019 the Global Chief Marketing and Digital officer at Bayer Consumer Health. After spending over two decades working and transforming brands and ways of working in blue chips FMCG for multimillion-dollar brands she decoded what truly drives consumer attention and love, recruitment and sustainable growth—and it’s not the new shinny object but being genuine, mastering solid fundamentals and focusing on consumers and customers.

It matters how deeply you connect with the heart-beating people you’re trying to help and communicate your message, and how authentic your message and your purpose come through every touch points. Ultimately her goal is to deliver shareholder value and have a positive impact in the world – not one or the other. Patricia has built her career in different geographies and categories, having lived in the Brazil, UK, Holland, Mexico and now Switzerland.

Her personal values – Curiosity, Courage, Fairness & Openness and serving others – are embedded in her working and personal life choices.
In these over 20 years of experience working in companies like Sony, Kraft/Mondelez, Unilever and Heineken, Patricia has experienced working in different categories, geographies, industries, facing challenges from turn around to building new business. She has also seen the good and the dark side of being a Latin woman in business, and uses these experiences to guide the way she leads and guide her teams.

She has received many accolades during her careers, to mention a few: Women to watch, Effie Advertiser of the year (twice), Cannes awards, multiple Effie awards (both in Latin America as well as in Europe). She is a passionate supporter of women, be it as a jury of the “Future is Female” awards, sponsoring financially entrepreneur women in areas of risk, through micro-finance or supporting child and women empowerment on her role as NED of Womerang.

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Peter Zillig is newly responsible for Ford’s customer-facing brand and marketing communications across Europe. A business leader, with a wealth of experience both agency and client side, across digital, retail, experiential, brand content and production. Pete has extensive sector experience spanning automotive, packaged goods, retail, technology, financial services, luxury and sport, food & beverages, and pharmaceuticals. It would be fair to say that Pete has always taken on roles that involve a transformational/turn around journey. Pete attended the first European sponsored business program at Middlesex University, London and Fachhochschule, Reutlingen ESB, Germany, receiving a dual degree as Diplom Betriebswirt and BA Hons European Business. Married with three children and currently residing between London and Cologne, Pete is an avid follower of sports and a keen runner; completing six marathons and two ultra-marathons.

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Chief Marketing Officer for IKEA Retail, managing the marketing across 31 countries. He started in IKEA 10 years ago with responsibility for Marketing in the UK & Ireland, before joining the global team heading up Marketing Strategy & Insights and became CMO two years ago. Prior to IKEA, his career started at Diageo, with 11 years in UK and Global roles, becoming the Global Marketing Director for Gordon’s Gin. He spent 8 years at Tesco becoming Marketing Director for Tesco Ireland, and 4 years at Thorntons where he was the PLC Board Marketing Director. He has two daughters and lives in an old farmhouse in the Peak District, UK, and until Covid, was commuting each week to Southern Sweden.

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Rafael Narvaez (called Rafa), is currently leading the global Marketing, Innovation, Digital, and R&D agenda as Global Chief Marketing and R&D Officer of Mars Food based in London.

In his current role, he is responsible for the growth agenda of Mars Food brands (Ben’s Original, Dolmio, Masterfoods, Seeds of Change and Tasty Bite) and its geographical expansion. Rafa isalso owns the innovation pipeline for Mars Food, ensuring our portfolio offers consumers their product of choice and delivers our Health & Wellbeing strategy and our Purpose.Rafa is passionate about Diversity and Inclusion embedding it across all levers of the organization and especially, infusing brands with purpose.

In March, Rafa created and rolled out one synergistic global Covid 19 Marketing Response plan which is still contributing to record volume results and driving double digit growth every single period. His passion for consumer centricity comes through in the Uncle Bens Special Guests advert which was developed with real family members as actors within 5 days, awarded as ad of the week in the US. https://system1group.com/ad-of-the-week/19-uncle-bens

On 23rd September this year, Rafa announced to Ad Age the transition of UNCLE BEN’S® brand to Ben’s Original™, signalling the brand’s ambition to create a more inclusive future, offering everyone a seat at the table while maintaining our commitment to producing the world’s best rice.

Rafa is an avid traveller (speaking five languages fluently) and loves discovering new cultures through food.

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Raquelle M. Zuzarte is an award-winning global marketing leader, who has led successful brand campaigns at Johnson & Johnson, Procter & Gamble, Accenture, Charter Communications, Time Warner Cable and CBS. As Vice President of Marketing at the Washington Post, she has delivered exceptional client solutions and digital products with performance that has over-indexed the industry. She is also Founder & CMO at Equity Project For All, a social impact venture focused on maximizing growth by building great brands and empowering human capital through marketing and D&I strategies. She is a global citizen and passionate storyteller, having lived in the Europe, Asia, Australia, Middle East and the US and serves as a contributing journalist at Media Village, a leading source of news and thought leadership in the advertising industry. Zuzarte has spearheaded Leadership initiatives throughout her career, including as Board Member of the Procter & Gamble Global Alumni Network New York, as a member of the Innovation & Inclusion Taskforce at J&J Global Marketing, as President of Time Warner Cable’s Women’s Collective and as Chair, “Do Digital Summit for Women Leaders” at She Runs It. She has been recognized with multiple awards including the Ad Age Business Advertising Award and leadership awards from Johnson & Johnson, Procter & Gamble, McKinsey &Co and KPMG. She has spoken at global venues including SXSW, the Sydney Opera House, Davos Congress Center, Dubai Media City and Advertising Week New York and earned her Bachelor of Economics degree from the University of Sydney and MBA from Australian Graduate School of Management UNSW and Kellogg Business School (joint program).

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Ms. Rianne Meijerman is a senior executive at Royal Philips, a leading health technology company headquartered in the Netherlands. She has built an international career with a strong track record of business leadership, innovation management and transformation. She is currently Head of Consumer Marketing and leads the consumer marketing transformation program for the company.

Prior to joining Royal Philips, she worked at A.S. Watson Group, the world’s largest international health and beauty retailer, in several commercial and procurement leadership roles.

In addition, to her role at Philips, she holds the position of non-executive director in the Supervisory Board of GrandVision.

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As of December 2019, Rudy Wilson was appointed as Global Chief Marketing Officer for the Global Consumer Brands Business Unit of SC Johnson. In this role, Rudy is responsible for driving growth across multiple categories in household and personal care, including Ziploc, Glade,Raid, Off, Windex, Scrubbing Bubbles, Pledge, and Kiwi.

Rudy first joined SC Johnson as Vice President of Home Storage in 2016. Rudy led the Home Storage global brand marketing organization, where he was responsible for finalizing the Global Home Storage five-year growth strategy, developing brand/equity platforms, innovation pipeline and international expansion plan to grow share, revenue and profits for key brands including Ziploc® and SpaceBags®. Rudy then transitioned to lead the ACT region as Senior Vice President. In this role, he was responsible for the commercial success of Africa, the Middle East countries and CIS countries (e.g. Russia) for SC Johnson.

Prior to SC Johnson, Rudy brought nearly two decades of experience as a marketing leader with a reputation for leveraging disruptive marketing to drive business and brand growth in large global companies.

Most recently, Rudy was Global Vice President, Brand Marketing and Advertising at AT&T, where he drove marketing best practices, developed consumer-facing advertising for the AT&T Brand portfolio and led/influenced the direction of all consumer engagement programming and activation. In this role, some of his accomplishments include developing some of AT&T’s highest-performing advertising campaigns in the company’s history and leading the global brand and marketing launch of AT&T in Mexico.

Before joining AT&T, Rudy held numerous marketing and commercial leadership roles at Frito-Lay including Vice President, Marketing of key brands (Tostitos, Doritos, Cheetos, Fritos and SunChips) and Group Vice President of Consumer and Shopper Engagement (national consumer promotions, sports/entertainment COE, Multicultural strategy and activation).

Throughout his career, Rudy has been honored with multiple awards, including Gold and Silver Cannes Lions, Effie Awards, Clio Awards, One Show Awards, Favorite Website Awards, D&AD Award, a Sabre PR Award, and a Webby Award.

Although he is a self-proclaimed military brat, Rudy considers Sierra Vista, Arizona his hometown. He holds an MBA from the University of Michigan and a BS in Marketing from Arizona State University. Rudy currently resides in Glencoe, Illinois with his wife, Nichole, and their eight year old daughter, Ella and five year old son, Carter.

Scott Gregory is Vice President, Pharmacy and Health Service Marketing for CVS Health where he’s responsible for developing and implementing marketing strategies to grow the retail Pharmacy and MinuteClinic business.

Scott overseas a Team of 30 marketing strategists that drive over $1B in revenue for CVS Health’s retail business each year.

During his 12 year tenure at CVS Health, Scott has assumed many leadership positions supporting Merchandising, Photo, Health Care Reform, Institutional Pharmacy and Medicare marketing strategies.

Prior to CVS Health, Scott was a Senior Account Executive at Marketing Drive Worldwide leading retail marketing strategy in support of brands including, ExxonMobil, Gillette and Duracell in collaboration with some of the largest retailers in the U.S. including Walmart, Target, CVS Pharmacy and many more.

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Sean Summers leads the company’s regional marketing team, including both Mercado Libre and Mercado Pago business units since 2018. Before this, he was Marketplace VP since 2012, and was in charge of Marketing, sales and Product at regional level.

Previous to join Mercado Libre, Sean worked as Marketing Director at Twinings in United Kingdom and also held several position at Pepsico, being Marketing Director for Quaker and Tropicana at the moment he left.

Sean has an Administration degree at UCA University and holds an MBA at the Business School of Standford

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Sebastian joined Bacardi Global Brands in February 2019 as SVP Digital Transformation, reporting to the President and CMO. His mandate is to develop and drive a comprehensive digital transformation program across the portfolio of brands including iconic, luxury brands such as Bombay Sapphire, Martini, Grey Goose, Patron tequila and Bacardi rums. This program encompasses key areas in marketing and sales such as Brand Purpose, Customer Experience Design, Social Media and Content Operations, E-Commerce, Data & Analytics and implementation of Agile capabilities, human-centric design.

Experiences prior to Bacardi include a 16-year long career at PEPSICO, where he progressed through a variety of local, regional and global roles. His later roles included M&A/Business Development Director (strategic acquisitions in Eastern Europe), General Manager Spain (commercial turnaround of a failing business), and VP Marketing for UK (relaunched Lay’s/Walker's, UK's biggest food brand, and content marketing transformation of PepsiMax). These initiatives resulted in creatively awarded campaigns including Cannes Lions, D&AD and Clio Awards amongst others. Of greater personal passion, he co-authored and championed Performance with Purpose, Pepsico’s social responsibility playbook, placing Human Health and Environmental sustainability at the heart of the company strategy. He was then headhunted by British American Tobacco as Global Head of Digital, to lead development of consumer marketing for the nascent “Next Generation” business and overall digital capabilities, with a particular focus on North America, China, Japan and Korea. His team successfully launched the Glo and Vype consumer ecosystems, in partnership with McLaren Applied. Multimarket launch campaigns included 360 consumer experience, direct-to-consumer e-commerce, owned flagship boutique network, culture content and influencer marketing.

Sebastian is also a founder, investor and board member of UpMySport, a booking and payment platform for sports industry professionals, as well as www.110playharder.com, performance enhancing compression apparel brand for triathlon and ultra-endurance athletes. In his personal time, Sebastian has a passion for design, classic race car restoration, surfing and travel.

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Have been instrumental in evolving the areas like Consumer Insights and Strategy, Media and Customer care. Have successfully started the function of Data and Analytics, Online Reputation Management. Evangelised Digital Media within the organisation. Created new practices like Marketing Command Centre , Customer Data Hub and Ecommerce. Helped build higher efficiencies in the areas like Trade Mark and IP management, Consumer Activation and Sales Operations

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Foo Siew Ting is currently the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. Shewas previouslyregional head of Marketing Services and Personal Systems Marketing, for HP in Asia-Pacific & Japan (Chief Marketing Officer for HP Asia- Pacific & Japan). She is an established marketing leader with more than two decades of marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra.

In HP, Siew Ting is focused on building HP as a global brand with local soul - driving brand relevance and purpose by combining data and emotional connection. To drive effective engagement with consumers, she tasks her team with anchoring impactful, experiential marketing campaigns on customer insights from big data as well as local authentic stories and used digital as a key tool to connect with customers. Her goal is also to grow a team of innovative, passionate people who embrace the culture of reinvention. She is also an astute leader who believes in purpose -led leadership and championing diversity to drive an innovative internal culture. This effort has been recognized by the industry with her team achieving 25 awards in 2018-2019.

During her 10 years in Diageo, Siew Ting has successfully repositioned global brands – Johnnie Walker, Smirnoff, Guinness - into brands which are not just known as global icons but also representative of progressive lifestyles, culturally relevant, inspirational and favored by millennials. This focus on authentic storytelling and deepening customer connections has enabled Diageo to turnaround its declining business in Southeast Asia into one of double-digit growth within two years and grow its sales in China two times more than the market.

Siew Ting is a firm believer in promoting diversity through inclusivity, women and youth. This can be demonstrated through the initiatives she has initiated during her tenure in HP Asia Pacific, specifically mentioning the “Reinvent stereotypes “campaign in Japan in 2018- 2019 and also the “Youth Dream Factory “ ambassador program in China and many parts of SEA. She has also been active in mentorship of start-ups.

Siew Ting’s astute marketing leadership and strong track record of purposeful leadership has won her many industry awards. Most recently, she was listed on Campaign Asia’s Power and Influential List 2020 of CMOs. This was the 2nd time awarding to the list , including that in 2018. Previously she was named a Top 50 Asia’s women leader by 7th CMO congress in 2016.She had also been recognized as a “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year from China CNBC in 2012.

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Simon Walsh is Chief Operating Officer for New York Life's Retail Annuities business. His goal is to deliver a great customer experience by linking marketing, sales and service on digital platforms. Mr. Walsh manages service and operations for the more than 275 banks and broker dealers selling New York Life annuities. He also leads service technology and digital marketing and led several cloud-based integrations, including Salesforce, Eloqua and Qualtrics. Previously Mr. Walsh was head of marketing and operations at General Sentiment Inc., a social media measurement firm and ran the credit and debit card program at UBS, where he restored the group to profitability and more than tripled spend to $1.2 billion. Mr. Walsh was also the Chief Marketing Officer at Jefferson National and before that at ETRADE Bank, where he managed a $50 million marketing budget and doubled deposits to $8 billion. His focus is promoting technology careers to under-represented groups: PepUp Tech Board Member ~ Year Up, Insurance Advisory Board ~ YMCA of Greater New York, Development Board.

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Steven Tristan Young is the Chief Marketing Officer at Poshmark, the leading US Social Commerce platform. Prior to Poshmark, Steven was the VP of Growth at Grubhub, the US leading online and mobile food ordering company. During his 7-year tenure, he managed the company’s customer and market level growth programs, driving double digit growth year over year. Steven has also held leadership positions at DIRECTV, American Express, Endurance International Group and Puma Sports. At American Express, Steven spearheaded the marketing efforts for the company’s flagship “Centurion Card aka The Black Card” and “Platinum Card” portfolios, both the market leader in premium card marketing. Steven received his undergraduate degree from The Wharton School at the University of Pennsylvania and is an alumnus of Harvard Business School.

https://www.linkedin.com/in/steventristanyoung/

Sue is currently Chief of Outreach and Engagement United Nations Global Compact.

She is working with the business community to help make progress towards meeting the United Nations Sustainable Development goals through bold innovation and through more responsible business practices encompassing labour, human rights, environment and anti-corruption.

Sue spent most of her career running consumer brands, latterly Lipton tea, Surf and Skip detergents and Laundry Innovation globally. In all roles Sue led sustainable development and social purpose as a core part of the brand development with a key focus on product, supply chain and idea development.

Prior to these roles, Sue was Global Vice President of the Unilever Marketing Academy building capabilities across the global marketing community. In this role, Sue joined the private-public partnership on Hand Washing delivering training on behavior change campaigns in private and public sector teams. Through this initiative, hand washing behavior is increasing and the incidence of diarrhoea (one of the major causes of preventable deaths) is in decline.

In 2014 Sue made a move to work in the public sector to run marketing for Save the Children UK. In this role, Sue delivered several successful campaigns and contributed to a doubling of impact and income.

Sue was born in Pakistan and raised Hong Kong. As a teenager, she worked for UNHCR in Vietnamese refugee camps caring for children and preparing transit to the US.

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Sylvia is currently serving as the Chief Customer Officer in Safaricom PLC. She is the commercial leader at the most profitable company in East and Central Africa and is responsible for driving the company’s commercial strategy and focus on the consumer to deliver long term shareholder growth as well as create preference for the Safaricom brand.

Over the span of her 20-year career in the corporate sector, Sylvia has built a reputation as one of Kenya’s outstanding business transformative leaders, a mentor and a go-getter. She is the recipient of several awards, which includes her appointment to the Presidential Award Scheme, a self-development programme in Kenya aimed at equipping young people aged between 14-25 years with positive life skills so they can make a difference for themselves, their communities, Kenya and the world.

Sylvia was named as one of Kenya’s Top 25 Women In Digital in 2019, and has also been feted as one of Kenya’s Top 40 under 40 Women for 3 consecutive years. She is a ‘2015 Young Global Leader (YGL) recipient, an award given by the World Economic Forum to those distinguished as exceptional global leaders under the age of 40.

Sylvia is a certified executive coach and a Bachelor of Science degree alumna from the University of Nairobi where she graduated with the highest distinction of First-Class Honors.

Her passion for transforming lives, leadership, women empowerment & community impact has her currently serving on several boards including SHOFCO (Shining Hope for Communities), Endeavor Kenyaand Food4Education, and she is also a Trustee of the President Award Kenya as well as the Safaricom Foundation. She was also appointed by the Unstereotype Alliance as one of the four Global Vice Chairs in 2019.

A mentor and coach in both her professional and personal life, Sylvia operates on the principles of partnership, humility, openness and professionalism. But when all is said and done, her most treasured role is that of a mother to her two beautiful children.

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Taide was born in Mexico City, Mexico. She has a bachelor of Marketing from the Instituto Tecnologico y de EstudiosSuperiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.

She joined Procter & Gamble Mexico in 1990 as in Brand Management for Crest and Camay. She was then transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 went to Italy where she performed leadership roles in Laundry, and then Media. In 2010 she moved to the Geneva European HQ as the European Brand Operations Vicepresident.

Taide leads a team of over 200 marketers and partner agencies across 49 countries to deliver industry leading marketing solutions on Media, CRM, and Digital, for all of P&G’s brands, investing the European Advertising budgets for best return. Lately she has been leading the constructive disruption of how P&G operates using data and artificial intelligence to drive exponential growth.

Taide is a mother of 2 boys, Federico and Leonardo.

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Tamara Rogers is the Global Chief Marketing Officer for GSK Consumer Healthcare. In this role, she oversees the development of marketing strategies, strategic portfolio management, product development and branding within the Global Categories of Oral Health; Wellness, Pain Relief; and Respiratory and Skin. She also oversees the Design Team, Marketing EDGE (Media, Content, Operations and Marketing Capability), and Expert, three key enabling functions.

Tamara came to GSK from Unilever, where she started in 1993 as a Management Trainee in the UK and progressed rapidly into positions of increasing seniority across Local, Regional and Global roles, across general management, sales and marketing functions. In 2012, she became the SVP of the Global Deodorants Category before moving to the USA in 2015 to become the EVP Region Head for themulti-billion-dollar North American Personal Care division.

Tamara has led significant sized businesses—both turnaround as well as stepping up growth from sustaining success situations—with positive results. She is committed to building high-performing and diverse teams and has a strong track record of developing and empowering individuals to achieve stretch objectives. She is English, but was born and brought up in Africa, and has worked in both developed and emerging markets. Tamara studied Physiology at Edinburgh University and has a lifelong passion for science, health and wellness. She is married with two teenage children, loves all sports and has been a Chelsea Football Club season ticket holder for almost twenty years

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As Chief Marketing Officer, Tariq is responsible for leading Petco's enterprise marketing strategy. His mission is to provide pet parents with a seamless pet care experience, so they can focus on the joy their pets bring to their lives. With more than 20 years of experience in global brand strategy, communications, innovation and insights across diverse categories, customer segments and markets, his expertise lies in harnessing and leveraging data to build long-lasting relationships with customers.

Prior to joining Petco, Tariq served as head of brand for Bank of America, led Merrill Lynch’s marketing team and held global leadership roles with Hewlett-Packard and Omnicom. He began his career in advertising, progressing through international assignments with D’Arcy, Leo Burnett and FCB before helping found Element79 Partners, the largest advertising agency start-up in U.S. history.

As a passionate advocate for diversity and inclusion, and firm believer in the power of the arts, Tariq sits on the board of directors for Education for Employment, an organization dedicated to empowering marginalized youth across the Middle East and North Africa through vocational training and job placement; as well as on the board of Noor, a woman-founded and -led community theater. Additionally, he worked with the Obama administration on efforts to counter-message young Americans at risk to religious extremism and systemic discrimination.

Tariq holds an honors bachelor’s degree in international political science and philosophy from the University of Western Ontario, and a master’s degree in integrated marketing communications from Northwestern University. He is based at Petco’s National Support Center in San Diego.

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Tina is an an expert consultant in marketing communication and digital transformation with excellent leadership and negotiation skills. Her working knowledge in advertising and media (traditional, digital, cross-channel and innovations) is complemented with a high commitment to effectiveness, customer satisfaction and consumer/shopper understanding. Leading 'Digital Transformation' for Nestlé Germany 2014-2019 broadened her knowledge along the whole value chain and also in change management. Moderating cross functional digital teams in a network organization has deepened her ability to implement changes in the company and to intensify data-based decisions and to adapt (test and learn).

Tina has a proven track record in managing agencies and departments, and is competent in working successfully in diverse and international teams. She has natural networking skills which have provided her with valuable contacts in media, marketing and agencies throughout her career.

Her work as chairwoman of OWM 2013-2019 (Advertisers Association Germany), as well as being member of WFA Global Media Board as of 2019 complement her profile as a senior executive.

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Victoria Southern is GB Marketing & Category Director at Kerry Foods where she leads the GB Branded Marketing & Category Team & is responsible for the Marketing output & growth agenda across a number of Household Brands including Strings & Things - Cheestrings, Fridge Raiders, Richmond Sausages & Kerry Foods’ new plant-based Naked Glory Brand. Victoria is also responsible for shaping the future strategic orientation of the GB Branded Business within Kerry Foods.

Over the last 15 years, Victoria has built a strong base of Marketing, Commercial & Leadership experiences across multiple Industry Sectors within GB & International Markets.
Prior to Kerry Foods, Victoria held Marketing & Innovation roles across T-Mobile International, T-Mobile UK & Barclays.

Victoria is passionate about authentic, courageous leadership, the power of personal purpose in unleashing potential and the role Brands play in influencing and changing consumer behaviour. Victoria is inspired by Leaders who are able to spark energy & bravery in others and are able to move individuals to take action & achieve outstanding results. “We follow leaders not because we have to but because we want to. We follow those who lead not for themselves but for others” (Simon Sinek)

Victoria is a CIM Fellow and has won a number of external Awards & Industry recognition including: 2017 Cannes Lyon Cyber Bronze for ‘The Snacker Hacker’ & 2016 IPA Effectiveness Award for ‘The Mattessons-aisance’.

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Will is the Director of the Analytics & Interactions function at one of the UK’s largest retail banks. Will leads a team of c.200 who undertake analytics to build a deep understanding of customers’ experiences and needs, and use this to deliver personalised interactions, optimised advertising, improved strategy and superior customer satisfaction.

Will’s key accountabilities include the design and development of the Group’s customer experience frameworks and associated performance reporting to the Executive Committee and Board, the generation and optimisation of over 2bn customer facing interactions each year through 121 channels and the optimisation of >£150m of brand marketing investment to maximise long run brand equity.

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Experienced Manager with a demonstrated history of working in the automotive industry on different positions. Strong media and communication professional skilled in Negotiation, Marketing Management, Warranty, Business Planning, and Sales.

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Zeynep Yalım Uzun is Chief Marketing Officer at Arçelik, the leading home appliances and consumer electronics company, which operates in 145 countries on six continents. At Arçelik, she leads a global marketing team, spanning geographies from China to USA, and is responsible for brand management, customer care, product management, industrial design and product sourcing. She leads Arçelik’s 13 brands, including Europe’s leading home appliances brand Beko, as well as Turkey’s Lovemark brand, Arçelik.

Zeynep started her career at Koç Holding, parent company of Arçelik, as a management trainee in 1990. She later joined Unilever, where she held numerous marketing roles, leading brands such as Knorr, Omo and Sunsilk, during a career that spanned 25 years. During this period, she led the team that designed and implemented the first ever launch of Omo’s iconic ‘Dirt is Good' campaign. She also served in multiple regional roles, covering regions such as Central and Eastern Europe (based in Poland) and Africa, the Middle East and Turkey (based in Istanbul).

From 2007 to 2012, Zeynep served as Vice President of Unilever Turkey’s Home and Personal Care division, leading a portfolio of 17 brands, as well as serving as a Board member of Unilever Turkey. In 2012, she was appointed as Global Vice President of the Omo brand, based out of London. She joined Arçelik in her current role in 2017. Zeynep graduated from Robert College in Istanbul and earned her BA in Economics and Psychology from Agnes Scott College, in Atlanta, USA.

Zeynep has been recognized with many awards and recognitions during her career, the latest of which was being selected by Advertising Age as one of the 20 ‘Women to Watch’ in Europe in 2020.

Zeynep is married with two daughters. In her free time, she loves to dance, sail and travel. She is passionate about gender equality in the business world and supports many initiatives in this area, including TurkishWin, Women in Boardrooms and Bin Yaprak. She has served on the Board of the Koruncuk Foundation, a charity that serves underprivileged children, since 2009

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Zeynep Demirkol was born in Adana in 1975. She graduated from Boğaziçi University (Department of Sociology) in 1997, after which she began her career in the advertising industry at the Ogilvy & Mather agency. During her six and a half years as a Client Services Director at Ogilvy & Mather, she was involved in the brand-strategy and creative aspects of campaigns for many different international brands. Continuing to pursue her career in advertising, she moved on to the RPM Radar agency in 2003, where she was responsible for the Yapı Kredi Bank/WorldCard account. In 2007 she joined Türk Ekonomi Bankası as an Advertising Manager.

After serving as Advertising Manager in the TEB Brand & Communications Department from 2007 to 2013, Zeynep Demirkol was appointed the department’s head in the latter year. As Head of Brand & Communications at TEB, she is responsible for market research, media planning & buying, corporate image, marketing communications, media relations, events & sponsorships, digital media, social media & content management, and digital channels customer complaint management.