This session is truly about getting ready for the future: a deep dive into the transformation required by CMOs and leadership resulting from the rise of GenAI. WPP’s CTO Stephan Pretorius & with Frank van den Driest will explore and discuss the opportunity that AI presents as an organizational silo-buster, and what this means for collaborative leadership in the future.
Driving Humanized Growth is inextricably linked to personal values, passion and purpose, that is why the Ikigai sits at the core of the da Vinci Growth Leader model. Roland Slot, Founder of Aberkyn, McKinsey & Company’s leadership development branch, is passionate about raising the level of consciousness in business and emerging potential in leaders, teams and organisations, and will share insights and methods that he uses to help people transform their lives and careers.
The transition from CMO to Board is one that few marketers make successfully today. Research showed less than 2.6% of public board members have a marketing background. In this conversation, Chris Burggraeve & Greg Welch will demystify what it really takes to get into “The Room Where It Happens,” and discuss how to speak better finance, and understand how to drive influence at the board level.
In this session Antonio Lucio, CMO at HP and IRG alumnus, will share some of the most impactful learnings from his LEAP program (Leadership Empowerment Acceleration Project), a partnership between Yale, Aspen Institute and 5S Diversity. Become a more impactful and influential leader, understand and convey boardroom presence, and learn to collaborate more effectively from one of the masterminds of the marketing industry.