The Institute for Real Growth (IRG) helps Chief Marketing Officers and other senior business leaders drive more effective growth strategy, structure and capability.

Making better marketing decisions and influencing better business decisions.

The Institute for Real Growth is a not-for-profit and independent Institute co-founded by WPP, Kantar, Google, Facebook, Spencer Stuart, LinkedIn, Saïd Business School at the University of Oxford, and the New York University School of Professional Studies. IRG is focused on helping growth leaders measure and drive sustained, long-term “real growth” by connecting growth leaders to peers and expertise through live-action programs.

The IRG program comprises a series of workshops that connect growth leaders with the latest in-depth research, world-class best practice case studies, expert speaker insights and individual coaching, in a program personalized to their own leadership and organization’s business growth needs.

Applied problem solving and close peer collaborating will address participants’ specific business as well as personal leadership growth challenges.

Upon completion of the program participants will receive a Certificate in Real Growth Leadership from the NYU School of Professional Studies.


To deliver sustained top-line growth, overperformers are rejecting tired formulas of the past and developing a new architecture that delivers sustained growth for all stakeholders.