Provides data-backed insights and best practices for shifting from a shareholder primacy to stakeholder value creation business model
The Institute for Real Growth (IRG) today released the findings from the first global study to identify best practices on businesses’ pivot from shareholder primacy to value creation for all stakeholders.
Read moreWhat it takes to win in the shift from shareholder to stakeholder impact
The Institute for Real Growth (IRG) and the University of Oxford Future of Marketing Initiative (FOMI) at the Saïd Business School jointly announce the first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth.
Read moreNew York (January 10, 2023) - Today, the Institute for Real Growth (IRG) announced this year’s 'IRG100' - the 100 Chief Marketing Officers (CMOs) and other senior growth leaders selected for its flagship IRG100 Leadership Program. This year's 'IRG100' list includes leaders from all backgrounds and experiences, from over the world, and almost every industry.
Read moreMarc de Swaan Arons & Frank van den Driest sit down with Shibani Gharat, CNBC-TV18 to discuss how organizations can drive more Humanized Growth
Read moreFounders of the WPP backed, Institute for Real Growth sit down with Neeta Nair to talk about how they are helping companies achieve ‘humanized growth’
Read moreThe ANA CMO Leadership Program by the IRG will connect participants with invaluable growth learning, benchmarking data, leading practitioners and experts, and industry best practices. Each quarter a new “cohort” of 30 to 50 chief marketers will participate, working individually, in small groups, and in plenary sessions to address new growth opportunities. The program will launch in April of this year.
Read moreThe Institute for Real Growth (IRG) today announced the 'IRG100' – the 100 Chief Marketing Officers (CMOs) and other senior growth leaders selected for its flagship IRG100 Leadership Program.
Read moreGrowth. Everyone’s talking about it. Everyone’s making plans for it. Every business expects its marketing function to deliver it. But does growth really mean the same thing as it did before the arrival of COVID-19?
Read moreWHILE ALL COMPANIES prioritize delivering top-line growth, it’s a focus on people that sets the leaders apart from the rest. IRG Founder, Frank van den Driest explains in this report.
Read moreIn a recent study conducted by Spencer Stuart and The Institute for Real Growth, ten capabilities were defined for modern CMOs in order to rise to an elite level.
Read moreThe IRG100 Leadership Program helps leaders drive more humanized growth by connecting them to peers, experts, and best practices. The program includes 20 online work sessions and concludes with the IRG summit in Cannes, June 2021.
Read moreFrank van den Driest, Founder, The Institute for Real Growth, discusses the five lessons he learned from this crisis and which he advises to keep in mind to stay still relevant.
Read moreGrowth-minded leaders at all levels of a company should adopt a learning growth mindset, just like the famous polymath
Read moreThe quest for growth in this challenging environment will need fresh perspectives. Recent research conducted by WPP...
Read moreThe Institute for Real Growth (IRG) today announced the 'IRG 100' – the list of the 100 Chief Marketing Officers (CMOs)...
Read moreMarc de Swaan Arons talks with Mi3 Executive Editor Paul McIntyre how marketing and its downstream industries from media...
Read moreThe "Mad Men" era of the 1960s was a Cambrian explosion of brands -- from cigarettes to soap -- that have come to define modern marketing. Understanding how those marketing campaigns began helps to explain why branded products are so ubiquitous today
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